Brand influencer programme
Got a following on TikTok, Instagram or YouTube? Share your PostDraw UK entries and wins, and earn commission and rewards for every verified sign-up you bring — with no follower minimum to apply.
The short version
What the programme actually is
PostDraw UK runs free-to-enter daily postcode draws. There is no deposit, no subscription and no catch — which makes it one of the rare things a UK creator can talk about without asking their audience to spend money. The influencer programme is how we work with creators who want to explain that clearly and get paid fairly for the sign-ups they bring.
You keep full editorial control. We supply a tracked link, current brand assets, factual guidance and transparent reporting, then you make content in your own voice — reveals, reactions, explainers, day-in-the-life, whatever already works on your channel.
Rewards are paid on verified, eligible UK registrations rather than clicks or impressions, so a small engaged audience often out-earns a large passive one. Larger creators can move on to paid campaign briefs with agreed fees on top of referral commission.
Eligibility criteria
- 18 or over and based in the UK
- A public account on TikTok, Instagram or YouTube
- A mainly UK audience of adults
- Genuine engagement — no bought followers or engagement pods
- Willing to disclose partnerships clearly under ASA rules
- No content aimed at under-18s, and no gambling-style claims
We review every application by hand. If you are not a fit yet, we will say so and tell you what would change that.
Who this suits
Any UK-based creator with an engaged audience — however big or small — who enjoys sharing everyday wins, money-saving content or fun daily habits. No follower minimum to apply.
TikTok
Short-form draw reveals, unboxings and daily habit content.
Reels, stories and posts about your entries and wins.
YouTube
Longer explainer or vlog-style content about how PostDraw UK works.
Built for useful partnerships
Your creator toolkit
Everything needed to make accurate, distinctive content and understand the results—without turning your channel into an advert feed.
Tracked creator link
A dedicated link and simple dashboard make verified referrals easy to understand.
Ready-to-use assets
Current logos, draw graphics and campaign briefs—without restricting your own voice.
Useful reporting
See verified registrations and campaign results, with clear reward calculations.
Direct brand contact
Get quick answers, creative feedback and early notice of suitable campaigns.
Deliverables
- At least one post or video per month featuring PostDraw UK
- A clear, honest mention of how the draws work
- Your unique tracked referral link in your bio or description
- Tagging @PostDrawUK so we can reshare your content
Commission & reward tiers
Starter
Under 5k followers
£5 per verified sign-up + entries
Growth
5k–25k followers
£8 per verified sign-up + bonus entries
Partner
25k+ followers
Custom commission + paid campaigns
Content ideas
- • Film yourself checking today's winning postcodes live
- • React to a friend or follower winning a prize
- • Explain the different draw types in under 60 seconds
- • Share a 'week in the life' of entering the daily draws
From application to first campaign
How the programme works
Share your channels
Send links, recent examples, audience location and the formats you enjoy creating.
Responsible review
We check audience fit, disclosure standards, content quality and authentic engagement.
Plan your first idea
Choose a brief or pitch your own concept, then agree deliverables before publishing.
Publish and earn
Use your tracked link, disclose the partnership clearly and receive transparent reporting.
Do
- • Always disclose paid or incentivised content with #ad or #PostDrawUKPartner
- • Be honest about odds — draws are free-to-enter, not guaranteed wins
- • Keep content suitable for a general UK audience
Don't
- • Don't promise or guarantee a win
- • Don't target under-18s or imply the draw favours paying members
- • Don't use misleading thumbnails or titles
Creator questions
Do I need a large following?
No. Audience trust, UK relevance and genuine engagement matter more than follower count.
Do you approve every post?
Not usually. Paid campaign briefs may need a factual and compliance check, but your voice remains yours.
When are rewards confirmed?
Referral rewards apply to verified, eligible registrations and are reported according to your agreed creator terms.
Ready to create?
Send us your channel links and audience size and we'll set you up with a tracked link and creative pack.
Apply to the programme